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8. Transforming Web2 Businesses
Introducing Shaaare

8. Transforming Web2 Businesses

In an age where the majority of brands are keen to make the transition to Web3, the process often involves substantial expenses. According to a study by CoinBound, 82% of brands express a desire to dive into the Web3 ecosystem. Traditionally, this transition has necessitated the involvement of specialized development companies, marketing agencies, and extensive team training. The operational overhead for such a venture can be exorbitant.

Shaaare provides a seamless solution to this challenge with Brand-Tokens. Brands can effortlessly create their own tokens and NFTs, which then become immediately accessible to the entire Shaaare community. This eliminates the need for specialized Web3 development services and dramatically reduces the time-to-market for a brand's Web3 offerings.

Google Research: Web3 Marketing Statistics from 2023

The table below shows the utility marketers see in NFTs for brands.

Utility types in branded NFTs That increase customer engagement

Consider a scenario where a brand wishes to launch an exclusive membership program. They could simply create an NFT and offer it for sale, pricing it in their brand tokens. What's more, this exclusive offer could be targeted specifically at those users who have posted about the brand, ensuring high-quality engagement.

By leveraging the Shaaare platform, brands gain visibility within the network and make an effortless entry into the Web3 space. Furthermore, they can communicate their Web3 initiatives effectively at a fraction of the usual cost. This brings added value to their marketing campaigns without requiring a hefty investment.

The economic advantages of using Shaaare are significant. We estimate that brands can reduce their costs by between $50,000 and $80,000 when compared to engaging traditional creative studios. This is because the Shaaare platform automates many processes, cutting down both time and budget.