5. How does it work?

Brands looking to engage with consumers can set up targeted campaigns on Shaaare, making it a comprehensive advertising platform. These campaigns typically focus on two key areas: influence and conversion.

Influence is geared towards brand visibility and user engagement. Users are selected based on certain criteria to showcase the brand's products or services. They are then rewarded based on the quality of the content they post, further encouraging brand promotion and high-quality user-generated content.

The figure below shows the market of UGC, where brands buy UGC from content creators.

Conversion, on the other hand, is designed to encourage new users to become customers of the brand's offerings. Highly qualified users are selected to receive Brand-Tokens, which they can use to try out the product or service in question. This provides brands with a targeted approach to drive actual conversions rather than just impressions or clicks.

One of the standout features of Shaaare is its automation capabilities. When a user successfully qualifies for a campaign through our advanced AI algorithms, they are automatically rewarded with Brand-Tokens via the blockchain. This eliminates the need for manual operations and human oversight, making the process far more efficient and scalable.

In subsequent sections, we will delve deeper into the intricate technical aspects of how this entire automated process works, providing a comprehensive look at the mechanics that power Shaaare's unique ecosystem.