6. Pathway of a User on Shaaare

The user's journey on Shaaare starts with them taking a picture and publishing it on the platform. This is the most fundamental step and is designed to be as easy as possible. Users simply upload their content just like they would on any other social media site.

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Once the photo is published, it undergoes an analysis to assess its quality, and a score is attributed. Shaaare uses advanced AI algorithms to evaluate the picture based on various parameters like composition, lighting, and subject matter. This scoring system helps to maintain a certain level of quality for the content on the platform, which in turn benefits both users and brands.

Following the quality assessment, the photo undergoes another round of AI analysis to identify if a particular brand or product is visible in the content. If a match is found, the user is automatically rewarded with brand-specific tokens, also known as BrandTokens. This automated recognition and token allocation process is one of Shaaare's unique features that make it attractive to users, as they get directly compensated for their brand advocacy.

Finally, the user can now use the earned BrandTokens. The user pathway on Shaaare is designed to be straightforward and rewarding. It makes participating in brand campaigns not just simple, but also highly beneficial, enhancing the overall experience for users on the platform.